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Cracker Barrel Kids - Concept Art

C3, 2020

 Concept • Design  Illustration

One of three solutions presented by C3 to Cracker Barrel, including a logo lockup, sample activity book cover, character set, and sample games. The Cracker Barrel Kids celebrates the brand’s focus on family heritage and

good times’ past through the lens of a group of friends passionate about learning history.

Each character has a story and specific interest all their own, tying them to a fundamental characteristic of the

Cracker Barrel brand and giving them an important role as one of the members of their 'Discovery Club!'