Cracker Barrel Kids - Concept Art
Concept • Design • Illustration
One of three solutions presented by C3 to Cracker Barrel, including a logo lockup, sample activity book cover, character set, and sample games. The Cracker Barrel Kids celebrates the brand’s focus on family heritage and
good times’ past through the lens of a group of friends passionate about learning history.
Each character has a story and specific interest all their own, tying them to a fundamental characteristic of the
Cracker Barrel brand and giving them an important role as one of the members of their 'Discovery Club!'