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Baby's New World
DEMDACO, 2019
Concept • Design • Development • Lettering
Contributions to this line were supporting SKUS to a central cast of black and white plush characters. Originating with the reversible woven blanket design, this bold surface pattern strategy was carried across all other formats in this line. My hand lettering was used throughout the packaging, on hard goods, and sewn-in labels.






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